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Channel: Mona Elesseily, Author at Search Engine Land
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7 tips to ramp up your holiday advertising

It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the...

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5 New Year’s resolutions for your PPC campaigns

It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them...

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Are you ready for the attribution changes coming to Google AdWords?

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have...

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The new Google AdWords interface is coming soon. Are you ready?

Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface...

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The Mad Scientists of Paid Search — SMX Advanced Session Recap

In this lively paid search session, each of the Mad Scientist speakers brought fresh ideas, data and insight to our fast-paced world of paid search and consumer intent. Here is an overview of what they...

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Paid search missed opportunities: Here’s a checklist to stay on track

Companies of all sizes can stumble when it comes to their online marketing. A big misconception is that the mistakes large companies make are different than the ones made at smaller companies. The...

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What’s love got to do with Valentine’s Day?

Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases....

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5 strategies to improve your ad copy

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of...

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Audiences to employ for extra online marketing bang!

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that...

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Shifting to Google Responsive Search Ads: 3 must-know tips

There will be a significant change on June 30. That’s when Responsive Search Ads (RSAs) will become the dominant ad format in Google Ads accounts. With this, advertisers will no longer be able to add...

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