7 tips to ramp up your holiday advertising
It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the...
View Article5 New Year’s resolutions for your PPC campaigns
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them...
View ArticleAre you ready for the attribution changes coming to Google AdWords?
There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have...
View ArticleThe new Google AdWords interface is coming soon. Are you ready?
Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface...
View ArticleThe Mad Scientists of Paid Search — SMX Advanced Session Recap
In this lively paid search session, each of the Mad Scientist speakers brought fresh ideas, data and insight to our fast-paced world of paid search and consumer intent. Here is an overview of what they...
View ArticlePaid search missed opportunities: Here’s a checklist to stay on track
Companies of all sizes can stumble when it comes to their online marketing. A big misconception is that the mistakes large companies make are different than the ones made at smaller companies. The...
View ArticleWhat’s love got to do with Valentine’s Day?
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases....
View Article5 strategies to improve your ad copy
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of...
View ArticleAudiences to employ for extra online marketing bang!
These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that...
View ArticleShifting to Google Responsive Search Ads: 3 must-know tips
There will be a significant change on June 30. That’s when Responsive Search Ads (RSAs) will become the dominant ad format in Google Ads accounts. With this, advertisers will no longer be able to add...
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